What Advertising Media Agencies Can Do For Your Business

It’s no secret that if a company wants to succeed in the fast-paced world of business, they need to be on the cutting edge. This involves know-how, zeal, savviness, and it most certainly calls for the hiring of an advertising media agency. Such an agency focuses on the traditional advertising needs of a company but has the 21st-century wherewithal to get things done in the modern media age.
The world of business is changing and has been doing so for for many years. Some would argue that this change has been exponential in just the last couple of decades. Advertising media agencies have been instrumental in making the jump from what some might call the “analog age” of ad work to the digital juggernaut of the modern business model. The issue — is your company ready to make the change? Bigger issue — what kind of return on your initial investment will you actually get?

Here are some things that may help you make your decision:

Assess Your Current Agency’s Performance — An advertising agency needs to be able to challenge their client to think differently. Advertising media agencies not only great about pushing a company’s boundaries the right amount, but they are good about helping them rededicate themselves to embracing strategy. The digital age is about more than just collecting data: you want to make the numbers actually work for you.

Data = Asset — Speaking of data and numbers, media agencies are tremendously valuable because they translate the data you collect, as well as the data they collect, and together, they bring about a digital take on what the next steps should be for your business. Moreover, they have the knack of getting the right numbers to help you meet your goals.

Technology Gap Closed — Take a look around your office. What is the depth of your technology? Do you still operate with tech, whether it’s hardware or software, that’s dated and limited? You might be getting by, but you are missing out. If there is one place advertising media agencies flex their biggest muscles, it’s making the internet work for you. There is just too many tools available that are internet-based that could take your company to another level.

Real-Time Speed — It is important to remember that when working with a traditional advertising agency, it can take time for plans & strategies to play out. This isn’t to say time and patience wouldn’t be needed with a media agency, but there is the advantage of working within the “confines” of technology. Modern tech moves faster than it ever has, and being able to navigate this speed is where it’s at. Whether it’s crunching data, executing a strategy, or being able to make changes on the fly, an advertising media agency can help you stay at the forefront of your industry.

Advertising media agencies are all the rage right now, and considering the reliance there is on technology and web-based savvy, it’s no secret that if your business wishes to stay on top, you’ve got to consider the advantages such an ad agency would bring to the table. The key is choosing the right agency for you.

One of the best advertising media agencies around is closer than you think. Contact MindEcology, an Austin advertising agency that will help your business tap into markets such as Austin, Dallas, Denver and beyond.

Audience Definition: What It Is And How It Can Save You Money

Deciding to go into the business world is a bold venture for anyone simply because of the risk involved. In order to best navigate said risk, businesses employ advertising & marketing strategies like audience definition to get a better handle on how best to focus their efforts.
On the surface, the idea of audience definition doesn’t seem like such a difficult term to breakdown. In essence, you, the business owner, are taking steps to defining your audience, right? Well, as your English teacher would say, you can’t define a term by using the actual term, and as such, audience definition is a much broader approach to fully understanding how prospective clients/customer operate.

If you’re taking your inaugural plunge into the business world, and you’re trying to make sure you don’t make too many mistakes at first, it might be a good idea to have a working guide for what audience definition is & could mean for you.

Here is a basic look at audience definition for the uninitiated:

Understand Who You’re Trying to Reach — You may start out thinking that you want to reach everyone with your product or service, but unless you are able to really peg down who it is that would benefit most from your business’s offerings, you’re not really reaching anyone & wasting resources.

Greater Focus — Narrowing your scope in trying to find the right audience for your product or service is vital toward your success. You need to try to create a profile of the ideal customer. Said profile can then guide you in terms of how to market your business. Ideally, you probably want to find the customer with a greater need, as well as the financial resources, to buy your product.

Understand the Purpose of Your Product or Service — One of the key point of basic audience definition has to do with you actually understanding what the purpose of your product or service is in the first place. What are you doing/making? What problems is it solving? What service is it providing? If you can’t fully understand why your business exists, you’re in some real trouble.

Understand Tone & Content When Making Connections — Connecting with your audience means building relationships. You’re meeting someone somewhere that makes sense to them in a way that they appreciate. Think about a regular relationship with a significant other. If one person has a particular interest, the other tries to get into the same things.

Dynamic & Adaptable — Aim to be a dynamic business owner rather than a static one. The last thing you want to do is be caught staying in one place for any length of time. As time goes on, the business environment will change, and you want to be sure that your ability to define your audience can adapt to any new climate.

Audience definition, as with most things in the business world, has many layers. While all of them might not be readily visible at the start, your best bet is to be able to adapt to the changes that an effective advertising & marketing strategy can bring to your business even as you’re still learning how it all works.

Click here for audience definition from an Austin advertising agency that is an industry leader in all things advertising & marketing.

Strategize and Plan: Why You Shouldn’t Begin with Ads

When it comes to promoting a brand or business online, there are plenty of ways to do it, and the pool of opportunity is only going to grow over time. Whether it’s paid adverts, social media marketing or general Search Engine Optimization (SEO) you’re sure to feel spoilt for choice (and even a little overwhelmed) when you’re first introduced to all the options available.
If you’re new to the world of online marketing, you might not be too familiar with things such as an SEO strategy, but fear not – in this article, you’ll find plenty of hints and tips to steer you in the right direction, despite what some people might say about affordable SEO packages.

Say ‘No’ to Ads

Many people are firm believers that the best, and sometimes the only way to get traffic to your site is through paid advertisements. However, while many big brands have huge advertising budgets to generate online traffic, smaller, up-and-coming businesses will not be able to produce these kinds of advertisements until they’re better known.

That’s exactly why you need to start with affordable SEO packages. The first step isn’t to advertise – it’s to build an online reputation and a recognisable profile for your brand. With Search Engine Optimisation strategies designed by experts, you can have your webpages climbing Google’s rankings and becoming recognised in a more organic way than paid adverts or Pay per Click (PPC) campaigns.

All You Need is Content…

Of course, one of the other sure-fire ways to get climbing the rankings is to make sure your site is full of high-quality, easily digestible content related to your brand or product. Experts providing affordable SEO packages will be able to guide you when it comes to creating this kind of content and offer plenty of tips regarding how to make your texts enticing and skimmable.

With quality long- and short-form blog posts filling up your webpages, you’ll be well on your way to some of the top ranking positions in Google, without having paid a penny for an advertisement.

… And Links

With help from the experts, you’ll also be able to ensure your site is getting plenty of backlinks from other websites. This will help to increase the authority of your site and have it deemed a more reliable source.

If you’re thinking about beginning your journey into online marketing, consider affordable SEO packages before you consider paid ads. You’ll rank more naturally, build a better profile for your brand and spend a lot less hard-earned cash.

Despite what some people might say, Search Engine Optimisation is without a doubt the best way to get your site noticed fast. Get in touch with an expert today and find out how quickly your webpages could be getting ranked.

Author Plate Kit Jones is a professional consultant at LeadGeneratorsDigital, a successful online marketing agency focusing on a variety of digital strategies including content and SEO marketing. The agency provides affordable SEO packages for businesses looking to not only boost their Google rankings, but also their conversion rates and the overall quality of their site.

Professional Self-Storage Services: Everything You Need to Know!

Storage does remain one of the main concerns when we experience certain life situations – say, for example, when we are transitioning to a new place or when we are vacationing in a far-fetched location, or maybe when we are planning to move to a new city owing to our jobs or business. Now you might be thinking how – well, let us make it easier for you. Whenever we plan to relocate, other than the basic moving needs, we do have certain storage requisites as well. Similarly, when we choose to move to a new city or town alone, and we do not have a permanent residence there, we feel we can opt for storage facilities to retain those valuable goods we have brought with us.
These are what we refer to as storage requirements. Storage needs could be different for different people. It could specifically be business-oriented (which we call commercial storage) or household-related where we choose to stow away our house belongings with the storage units so they do not create space problems in our current place of stay and also remain safe and sound.

In this blog post, we shall shed light on some of the crucial aspects or things that you must know about self-storage services in India.

How do self-storage services allow peace of mind?

Self-storage facilities indeed are one of the most popular features that customers and businesses look out for, for hassle-free living and operations. It is a facility that offers you additional storage space on rental, usually on a short-term basis but that can be extended for a longer duration if there is a need. Some of the promising features that renting a good storage facility can guarantee you are:

• Safety and security: Usually, self-storage facilities guarantee you the utmost safety for your belongings and if you get to choose a unit that is designed as per the safety standards and is high on maintenance checks and regulations, you can rest easier that your goods would be safe. • Accessibility: By accessibility, we mean the location of the self-storage unit must be easily accessible and in a place that is well-maintained, secure, and operational. After all, you must be fine with the whereabouts of the storage unit so you can decide whether you want to go for it or not. Even for the storage experts, accessibility would be one major factor to consider because they would be the ones picking, packing, transporting, and delivering the storage items to you. So, make sure to opt for a storage service company located nearby so you can save up on additional handling and transportation costs. • Swift services: You must look out for companies that are swift in delivering your desired services. Although customers choose to stock away the rarely-used items or seasonal goods with storage (as there remains no rush in getting them back) you can stock your regular items as well if you feel you have the need. Just speak to the experts/supervisor before giving them your goods because once you have reached your new house or the final spot, you cannot afford to wait for long.

Mention the highly-stored items in a storage unit.

There is a range of belongings that can be kept in the storage units. For home storage, you can upkeep equipment and instruments, wooden furniture and accessories, books, traditional – sentimental goods, etc. But yes, there are exceptions as well, so you must either speak to the team handling your belongings or you can read the storage terms and conditions provided to you by the company at the time of booking.

Some popular categories of items that you can store are:

• Household Belongings • Seasonal Clothing • Business Storage • Special items – Art, Valuables, Collectibles

Note: Different valuables require a different kind of atmosphere to be retained intact. So, always look out for storage facilities that can cater to your varied storage needs so that everything remains sound during the entire duration. Find storage units/companies that can guarantee the utmost well-being of your possessions by offering your goods in the right kind of environment so that external factors like heat, moisture, and accidental scenarios like theft, fire, etc. do not impact your stuff.

Acquaint yourself with some pro storage tips so choose the best suitable storage facility

• Advantages of storage unit: Renting a self-storage unit has an immense number of benefits. Whether you choose it for personal use or commercial usage, you can rest easier that your possessions would be taken care of at their best, and by storing away your goods, you can, not just de-clutter your life, but enjoy a peaceful transition whether you are opting the facility for travel, relocation or renovation purposes or retention of office inventory. You can enjoy a downsized living and get to figure out things that you do not even need in your life. • Pick the right size storage unit: If you know people in your locality or your friend circle or at the workplace who have previously experienced renting a storage facility for themselves, you may ask them about how to choose the right size of storage unit or the costs that you may need to pay for them, etc. Prioritize the organization of stuff within the unit and see how the packers will assist you in the process. • Tips to avoid storage issues: While you research ahead to book yourself a suitable storage unit, you must consider every aspect that may affect your storage scenario later on. Whether it is related to the right size of the storage unit to book or the kind of items to be stored in them, or the moving insurance – you must clear all your concerns to have a comfortable experience.

We hope you have figured out to some extent how self-storage facilities work, what are its prime features and what resources you can enjoy when you book a storage unit for yourself. Just make it a point that you choose the best as per your pocket permit and research sufficiently before coming to a decision.

Have a good time!

How Cross-Selling Boosts eCommerce Sales

When you’re trying to sell products online, amidst a sea of competitors, things can get pretty difficult.
It’s hard enough just getting people to your online store, let alone keeping them there, and convincing them to actually make a purchase.

Online shoppers are notorious for abandoning their carts, mere seconds before they go through the checkout, so when it comes to eCommerce, many people are wary of the idea of cross-selling, for fear of annoying potential customers and scaring them away before they buy.

But the truth is, if you want to boost eCommerce sales, cross-selling can be an invaluable tool, and most sales professionals will attest to this.

For example, a Hubspot survey of over 500 sales professionals found that 74 per cent of respondents who cross-sell say it’s responsible for up to 30 per cent of their revenue.

Moreover, another survey from HubSpot of more than 1,000 sales professionals from around the world found that 42 per cent of companies get 11-30 per cent of their revenue from cross-selling.

What’s more, the survey also asked sales professionals what their goals are for the coming year, the third most popular answer was to up-sell or cross-sell existing customers.

Among sales professionals, cross-selling is an incredibly popular tactic, and that’s because it’s so useful for helping them to increase sales.

That being said, cross-selling can also be applied to your online store, helping you to boost eCommerce sales by increasing the value of customers’ orders.

So, if you want to learn more about cross-selling, then you should definitely keep reading.

Because in this article, I’m going to explain exactly what cross-selling is, what not to do when cross-selling, and how it can help you to boost eCommerce sales in your online store.

What Is Cross-Selling? Cross-selling involves offering products or services to customers that are complementary or somehow related to something they’ve shown interest in or have already bought.

The idea is to try to convince customers to purchase additional products and/or services that will complement or improve what they’ve already purchased.

Using the fast-food industry as an example, cross-selling would involve offering customers who are buying a burger the ability to upgrade to a combo meal with fries and a drink.

In the context of what we do, cross-selling would entail offering complementary services to clients.

For instance, if we’ve already built a client’s website, or are in the process of doing so, we can offer them other related services, such as content marketing, or social media management.

If it’s not done in the right way, cross-selling can actually annoy potential customers, and this can deter them from making a purchase.

But when it’s done right, cross-selling offers a wealth of benefits for your business, like improving productivity and efficiency, and gaining greater loyalty from customers, which can help you to boost eCommerce sales.

Read: How to Improve Your eCommerce Website

How to Improve Your eCommerce Website

Understanding how to improve your eCommerce website can be tough, especially if you don’t work in the world of web design.

Sure, there are plenty of tools and resources out there to help you, but no matter what you choose to do, ensuring your eCommerce website is as effective as it can be is no small task.

So, if you’re wondering how you can improve your eCommerce website, then this article is for you.

It explores three common problems for a successful online store, such as having a site that’s not aesthetically pleasing, using the wrong platforms, and more.

Keep reading here.

What to Avoid When Cross-Selling While cross-selling does provide the potential to significantly boost eCommerce sales, if it’s not done in the right way, it can actually have the opposite effect.

So, before we get into how cross-selling can help you to boost your online sales, I wanted to point out some of the things you should avoid doing.

With that in mind, below I’ve listed several of the most common mistakes businesses make when trying to cross-sell to their customers.

Irrelevancy When you’re trying to cross-sell to your customers, make sure the products and/or services you’re recommending are actually relevant.

Offering products that have nothing to do with customers’ needs or whatever it is they’ve purchased can annoy them, or ruin their perception of your business, and this can result in lost sales.

Aggressiveness If you’re too aggressive in your efforts to cross-sell, this can be incredibly off-putting for customers.

Truth be told, there’s no better way to deter customers from doing business with you than being too pushy, so make sure to reign things in a bit, if need be.

Lack of Personalization If you’re not taking the needs and preferences of your customers into consideration then your attempts to cross-sell are probably not going to be very effective.

So, in order to ensure you’re providing personalized recommendations that are actually relevant to your customers, it’s important to invest in things like customer segmentation and data analysis, so you can be sure what you’re recommending is going to provide value for customers.

Cross-Selling Too Soon Before you attempt to cross-sell to customers, ideally, you’ve got to have some indication that they’re actually interested in making a purchase.

With that said, if you try to cross-sell too early in the sales process, it’s probably going to annoy your customers, and this could end up being a deal-breaker, so before you try to cross-sell anything to your customers, make sure to do whatever you can to ensure they’re interested.

How Cross-Selling Can Benefit Your Business As I already mentioned, if it’s done right, cross-selling offers many benefits for your business, and all of these aspects can help you to boost eCommerce sales.

That being said, now that you know what not to do, you’ll be much more well-equipped to understand how cross-selling can benefit your business, and what you need to do to make that happen.

With that in mind, here are some of the ways that cross-selling can benefit your business:

Efficiency Cross-selling can help businesses to make the most of their resources by being able to sell more products or services to existing customers, instead of having to acquire new ones.

This can improve efficiency and lead to increased cost savings, as the cost of acquiring new customers can be very high.

Productivity Through the process of cross-selling additional products and/or services to existing customers, businesses can drastically increase their productivity.

This can be chalked up to better allocation of resources, as less time and money will be spent on acquiring new customers, and more focus can be put on increasing sales from existing customers.

Increased Revenue When you’re trying to cross-sell, some customers are just never going to bite, and that’s okay.

But by consistently recommending relevant products and/or services to customers, businesses can bring in more revenue by increasing the number of products they sell, along with the average value of customers’ orders.

Improved Customer Experience Cross-selling is bound to annoy some customers, but there are those who truly enjoy it, and others who have even come to expect it.

When it’s done properly, cross-selling can significantly enhance the customer experience by offering personalized recommendations, which can result in customers being more satisfied with the products they purchase and their shopping experience as a whole, which can lead to greater loyalty.

Enhanced Customer Relationships One of the best ways to build trust, and in turn, improve your relationships with customers, is by showing them that you appreciate them, and understand their needs, desires, problems, and preferences.

And by offering relevant, personalized recommendations, cross-selling gives you the opportunity to gain this deeper understanding, while simultaneously showing appreciation and gaining greater trust by offering a more satisfying shopping experience, and letting customers know that you actually understand them.

More Repeat Business As you gain greater loyalty and trust from customers through cross-selling, this can lead to more repeat business.

Because when you encourage customers to look at products and/or services they may not have considered before, show them that you understand them, and enhance their shopping experience, they’ll be more likely to return to your store and do business with you again.

Better Profit Margins By complementing customers’ main purchases by promoting higher-margin products and/or services, cross-selling can help you to boost your profit margins.

And by offering these kinds of upgrades or add-ons, you can also increase the value of each customer’s purchase, giving yourself the ability to generate more profit from each sale.

Are you trying to figure out how to use cross-selling to increase sales for your online store? Contact us today to find out more about what we can do for you.

To your business success, Susan Friesen

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The various functions and uses of the AC reactors

Industrial firms often use a wide range of tools and machines to control the quality and flow of the current so that they can use it for their diverse purposes. One such device is the line reactor, a choke, a VFD, or a variable frequency drive accessory. It has a wire coil inside it. It helps to create a magnetic field when the current moves through it.

The magnetic field can limit the rising of current and reduce the harmonics so that the drive is protected from potential power surges and transients. The two main types of reactors used in drives with variable frequencies are AC and DC reactors.

The AC reactors are typically placed between the drive and the power system and are commonly termed the AC line reactor. On the other hand, the DC reactor is also known as a DC link reactor when it’s placed inside the DC link of the variable frequency drive.

The function of the DC and AC reactors is to limit the harmonic currents. Since the AC reactors are placed between the primary power system and incoming power terminals of the drive, they are better suited to protect the whole VFD from potential power transients and power system surges.

The reactors are built sturdily to prevent overvoltage trips and increase the life span and reliability of the VFD. They can also boost the total power factor and minimize the chances of nuisance tripping. It is factors like these that make AC reactors indispensable for the industry. When you invest in a high-end AC reactor offered by a leading company of AC reactor manufacturers, you can ensure that the whole power system functions more smoothly. The AC reactor can come in handy if the voltage of the network current is seriously distorted.

The AC reactor has got a coil wrapped evenly around its steel core. One of the reasons why it is highly recommended to use the AC reactor is that it can boost the functioning of the device’s input power factor and allows the inverter power supply to operate smoothly. In this way, harmonics can be reduced to eliminate external conflicts. The AC reactor can help reduce the harmonic distortion or the noise on the input AC. It can reduce the maximum amplitude of the input sharp spine.

The DC Bus can be stabilized by reducing the harmonics, and it can boost the lifespan and functioning of the capacitor. The AC reactor serves as a filter and protects the system’s input rectifier circuit system from spiky pulses and noises resulting from switching on and off of the other inductive loads. Sometimes, the current reactor can be utilized with the drive’s output side for the low-inductance motors. However, this is typically not required due to the advanced design and reliable performance of insulated-gate bipolar transistor (IGBT) technology.

The AC reactor can be utilized for a broad range of functionalities as considered indispensable for the industrial environment. For instance, the AC reactor can help to protect industrial electrical equipment and enhance its lifespan significantly. These reactors are known to deliver reliable results when it comes to the capacitor protection function and the preservation of the switchgear.

The AC reactors can work together with the capacitors to help get rid of the harmonic components responsible for enhancing the quality of the electricity used in the system. Harmonic filter inductors are required for instances when the voltage and the system current have become distorted. Last but not the least, AC reactors can be used to protect the inverters.